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CSR AND ITS COMMUNICATION STRATEGIES WITHIN SPAINS MARBLE INDUSTRY: AN INTRODUC

AMP#X02019S MARBLE INDUSTRY: AN INTRODUCTION

Autor: OLLER ALONSO, MARIANA

Sección: EMPRESA Y ECONOMÍA - EMPRESA GRAL

CSR AND ITS COMMUNICATION STRATEGIES WITHIN SPAINS MARBLE INDUSTRY: AN INTRODUC

CSR AND ITS COMMUNICATION STRATEGIES WITHIN SPAINS MARBLE INDUSTRY: AN INTRODUC

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Editorial:
-
Publicación:
01/10/2024
Colección:
SIN COLECCION
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Sinopsis

This book delves into the evolving landscape of Corporate Social Responsibility (CSR) within Spain""s marble industry. Through a comprehensive analysis, it explores how this sector, steeped in history and tradition, is adapting or not to modern demands for sustainability and ethical practices. The authors examine the challenges and opportunities companies face as they integrate CSR into their operations, highlighting the …

This book delves into the evolving landscape of Corporate Social Responsibility (CSR) within Spain""s marble industry. Through a comprehensive analysis, it explores how this sector, steeped in history and tradition, is adapting or not to modern demands for sustainability and ethical practices. The authors examine the challenges and opportunities companies face as they integrate CSR into their operations, highlighting the critical role of communication strategies in shaping the industry""s future. With a blend of academic insight and practical guidance, this work offers a roadmap for navigating the complex intersection of business, environment, and society in one of Spain""s most iconic industries.
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CSR AND ITS COMMUNICATION STRATEGIES WITHIN SPAINS MARBLE INDUSTRY: AN INTRODUC

Editorial:
-
Fecha Publicación:
Formato:
Normal tapa blanda (libros)
ISBN:
978-84-10-27677-2
EAN:
9788410276772
Nº páginas:
162
Colección:
SIN COLECCION
Lengua:
ESPAÑOL
Alto:
23 mm
Ancho:
15 mm
Sección:
EMPRESA Y ECONOMÍA
Sub-Sección:
EMPRESA GRAL
Mariana Oller Alonso is a professional with more than twenty two years of experience in business management, combining her role as a researcher in sustainability and new business models over the last decade. With a PhD in Information and Communication Management in Organisations from the University of Murcia, a Master""s Degree in Financial Management from ENAE Business School and a degree in Economics, Mariana has been a pioneer in her field, standing out for being the first woman to obtain a doctorate in her speciality. She is the author of three books and numerous publications on Corporate Social Responsibility (CSR) and sustainability, and has actively participated in the board of directors of AEMA and as an expert in INCUAL, contributing to the development of professional standards.

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