Índice
Section 1: The Problem Chapter 1. Why This Book Can Help You Chapter 2. This is Your Brain, This is Your Brain During a Pitch Chapter 3. The Strong Method Section II: The Solution Chapter 4. Setting and Owning the Frame Chapter 5. Telling the Story Chapter 6. Revealing Intrigue and Building Novelty Chapter 7. Offering the Prize Chapter 8. Nailing the Hookpoint Chapter 9. Getting a Decision Section III: The Benefit Chapter 10. What the Perfect Pitch Looks Like Chapter 11. You are now one of the Best
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